Sonus Digital's digital marketing solutions fill an appliance repair company's schedule with same-day service calls.
Appliance repair is one of the most urgency-driven searches in local home services — homeowners search, call, and book within minutes, not days. This case study breaks down how one appliance repair company went from invisible in local search to winning same-day service calls.
“When someone's fridge dies on a Friday, they're calling whoever shows up first in the search results. Now that's us.”OwnerAppliance Repair Company
When appliances break, homeowners search and call within minutes, not days. This appliance repair company needed to show up instantly in local search results — or lose the job to whichever competitor appeared first.
Built out service categories, coverage areas, and same-day availability messaging to win placement in the Local Map Pack.
Launched pay-per-lead Local Services Ads specifically targeting “near me” and same-day repair searches.
Added call tracking and an automated text-back system for missed calls, so fewer urgent leads slipped away.
Began appearing in Google's Local 3-Pack for core repair searches within 45 days.
Same-day “emergency repair” call volume roughly tripled.
Cost per lead dropped 52% compared to the company's prior, unmanaged ad efforts.
96% of new customers reported finding the business through a Google search.