Consistent presence that builds familiarity long before someone's ready to buy — so when they are, you're already the name they recognize.
Social media rarely closes a sale by itself, especially for higher-consideration purchases like a remodel or a big repair. What it does is build familiarity — so that by the time someone's ready to search, your name already feels known rather than unfamiliar.
We treat it as a supporting channel, not a standalone strategy — consistent enough to matter, without pulling focus or budget from the channels that actually generate leads.
Grew to nearly 1,000 Facebook followers within 30 days as part of a full digital foundation build.
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